StackOptimise – GTM Agents Course

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StackOptimise – GTM Agents Course

Build AI Agents That Power Your Entire Go-To-Market Operation

Modern B2B sales teams rely on a growing collection of tools to research prospects, manage leads, send outreach campaigns,

follow up with potential customers, and coordinate internal operations.

Yet when these tools operate independently,

teams often spend more time transferring information between platforms than actually moving opportunities forward.

StackOptimise – GTM Agents Course is a practical training program designed to help sales professionals, founders,

and agency operators build connected AI agents that automate essential go-to-market activities.

Created by Felix and Penn Frank of StackOptimise, the course focuses on turning disconnected sales tools into coordinated workflows

that can support prospecting, outbound communication, meeting booking, and revenue operations.

Rather than teaching AI automation as an isolated technical skill, the program approaches it from a business perspective:

how to build agents that perform useful tasks within an actual B2B sales environment.

From Manual Sales Tasks to Connected AI Agents

The course starts with the foundations of automation before progressing into more advanced agent-building techniques.

Participants learn how to combine automation platforms, AI models, databases, and business applications into workflows

that can perform multiple steps with less manual intervention.

The training explores several practical capabilities:

Automated lead generation: Build workflows that collect prospect information and organize lead data for outbound campaigns.

AI-powered outreach: Connect prospect research and communication workflows to support more relevant outbound messaging.

Automated reply handling: Create systems that process incoming responses and help manage follow-ups.

Meeting booking: Connect conversational workflows with scheduling processes to move interested prospects toward sales conversations.

AI-powered internal tools: Use Claude Code to develop dashboards and lightweight business tools.

Centralized workflow management: Bring information from different agents, campaigns, and processes into a more organized operating environment.

The objective is to move beyond simple trigger-and-action automations and understand how multiple AI agents can work together across a complete sales workflow.

Learn to Build Systems, Not Just Individual Automations

One of the main ideas behind GTM Agents Course is that the real value of AI automation comes from connecting individual capabilities into

a complete business process.

A lead-generation agent becomes more useful when it can pass qualified information to an outreach workflow.

An outreach system becomes more effective operationally when another agent can process responses and coordinate follow-ups.

A centralized dashboard then provides visibility into the activity taking place across the entire system.

This is the broader GTM engineering perspective the course aims to teach.

For sales professionals, founders, and agency operators looking to move beyond basic no-code automation,

the program offers a structured introduction to building AI agents for real-world B2B operations.

The training provides the technical foundations and implementation resources,

while the actual results will depend on the quality of the workflows, data, integrations, and business processes learners build around them.