Take Some Risk – Shopping Campaign Structure and Management

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Take Some Risk – Shopping Campaign Structure and Management

Duane combines 9 years of experience managing and working on shopping campaigns

for global brands and agencies into this course.

He has run shopping campaigns in 35+ countries across North America, Europe, APAC

and Australia and seen the good and bad from shopping ads.

Do you know what to do when things go wrong?

From ecommerce to direct-to-consumer (DTC) brands and even 3rd-party retailers.

Managing your shopping campaigns is as unique as your business.

Making sure you understand what you sell and how those products impact your shopping campaigns

is key to your long-term success.

No longer can you simply throw up your shopping feed, launch some campaigns and just let it run,

unless you want average performance that is.

This course is about showing you the different ways we manage shopping campaigns for clients as well as the systems

and processes we use to stay on top and keep success going.

What’s inside Shopping Campaign Structure and Management?

Campaign Settings

Campaign Structure

Bid Strategies

Negative Keywords & Search Term Report

Shopping Feed (A/B) Testing

Shopping Remarketing: Standard & Dynamic

Scaling Shopping Like You Own The Space

Channel Strategy

Smart Shopping Campaigns

Shopping Seasonal Products

Shopping During Black Friday & Major Buying Holidays

Shopping for High-End Brands or Small Budgets

Promotions & Price Drops

Performance Max