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JK Molina – Your 3 Big Ideas Workshop
3 Big Ideas Take You To $1 Million
βUnless your campaign has a big idea, it will pass like a ship in the night.β – David Ogilvy
Weβre all Offer Salespeople.
But the paradox is that itβs easier to attract Whales when you look at yourself like an Idea Salesperson.
Not an Offer Salesperson.

Offers come with a choice:
People choose to take them or not.
Ideas donβt.
When people hear an idea they either agree with it or not immediately.
Itβs an automatic reaction.
This reflex matters because if you can get someone to buy into your idea
they have no choice but to lean in.
It makes your offers much more desirable because they’re the only places
they can get more of them.
Reframe: Your 3 Big Ideas Workshop
You’re not on social media to sell offers. You’re there to sell ideas.
Because that makes your offers the natural next step.




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