Adriaan Dekker – Google Ads Playbook

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Adriaan Dekker – Google Ads Playbook

Master Every Google Ads Setting & Optimization with This Complete Playbook

This comprehensive toolkit is your ultimate guide to mastering Google Ads.

Whether you’re a beginner or an experienced marketer, the Google Ads Playbook offers step-by-step instructions,

optimization tips, and hands-on experiments to help you maximize your ad performance.

Who Is This Playbook For?

Digital Marketers looking to optimize their Google Ads campaigns.

Business Owners who want to take control of their advertising spend.

Agencies & Freelancers managing multiple clients and seeking scalable systems.

E-commerce Entrepreneurs wanting to maximize their Google Shopping

and Performance Max campaigns.

What You’ll Get In Google Ads Playbook:

Google Ads Settings Checklist (121 points)

Ensure every aspect of your campaigns is properly configured.

Account Settings Checklist (13 points)

Fine-tune your account structure for maximum efficiency.

Search Settings Checklist (68 points)

Optimize your search campaigns with proven tactics.

Pmax (Performance Max) Settings Checklist (54 points)

Get the most out of Performance Max campaigns with the right settings.

Standard Shopping Checklist (34 points)

Master Google Shopping campaigns for eCommerce success.

Display Settings Checklist (57 points)

Drive better results with display network optimizations.

Demand Gen Settings Checklist (52 points)

Learn to generate demand with strategic ad placements.

Tips & Experiments Checklist (218 points)

Try innovative techniques and test strategies to improve your performance.

SOP List (68 points)

Standard Operating Procedures to streamline your Google Ads workflow.