Awai – Copywriting Academy

Embark on a comprehensive learning journey with over 270 lessons and assignments, structured across 7 levels of incentive-based learning.

This program is designed for you to complete at your own pace, offering flexibility and convenience.

Start by developing a profound understanding of your role as a copywriter in today’s digital economy, recognizing the vast opportunities that lie ahead.

Progress through the levels, acquiring the skills needed to plan and write every element of a successful online marketing and acquisition campaign.

Throughout your learning experience, receive valuable feedback on your writing, undergo knowledge assessments,

build a robust portfolio, and engage with experts and fellow students.

Exclusive “Deep Dive” learning sessions are part of the experience, leading you towards earning your highly sought-after

and industry-recognized Direct Response Copywriter Certification.

Here are some details and highlights of your seven levels of Copywriter Academy training:

Level 1 – What Every Copywriter Needs to Know About Copy, the Industry, and the Copywriter’s Role in It

Level 2 – Persuasion: What it Means and Why it’s the Cornerstone of Your Copywriting Success

Level 3 – Getting to Know Your Prospect — the Most Important Person You’ll Ever Know as a Copywriter

Level 4 – The Power of Research: Your Key to Big, Emotionally Compelling Ideas and Strong Body Copy

Level 5 – Writing a Sales Letter — Using AWAI’s “Deconstructed Flow” Method

Level 6 – A-Level Editing: Taking Your Copy from Good to Great

Level 7 – Copy Elements of the Customer Journey: How to Write a Complete Online Acquisition and Sales Campaign

The Academy’s resources cater not only to writers seeking lucrative freelance careers but to anyone aspiring to become a more effective and persuasive communicator. This includes:

Entrepreneurs: Those launching or growing businesses, seeking high-level persuasive writing skills for a successful start or enhanced profitability.

Company Employees: Individuals aiming to strengthen their overall writing and persuasive communication skills, adding value to their roles within their firms.

Marketers: Professionals working closely with copywriters or occasionally tasked with copywriting, aiming to understand the nuances of effective “in the trenches” copywriting.

Staff Writers: Individuals who may not have received a foundational education in persuasive writing and wish to become more impactful in their roles, increasing their value to employers.

Professionals and Business Owners: Those looking to unlock new revenue streams for their businesses by leveraging proven copywriting techniques.

Anyone: Essentially, anyone desiring to harness the power of persuasion in all aspects of their lives, whether in personal or professional contexts.