Bart Schutz – Master of Online Persuasion & Experience Design

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Bart Schutz – Master of Online Persuasion & Experience Design

It is a comprehensive training that dives deep into the psychology of online behavior and how to design

digital experiences that truly influence people.

Created by Bart Schutz, one of Europe’s leading experts in behavioral psychology and conversion optimization,

this program combines science, strategy, and storytelling to help you master the art of ethical persuasion online.

This course is ideal for:

UX/UI designers who want to apply behavioral psychology.

Marketers and copywriters looking to boost conversion rates.

Entrepreneurs aiming to design more effective online experiences.

Anyone curious about how persuasion truly works in the digital world.

What You’ll Learn In Master of Online Persuasion & Experience Design

Behavioral Psychology in Action

Understand how the human brain makes digital decisions

— and how to guide those choices using cognitive triggers, emotions, and motivation science.

The Psychology of Conversion

Learn how to increase engagement and conversion rates

by tapping into psychological biases, nudges, and user heuristics.

Experience Design Frameworks

Discover how to design seamless customer journeys that connect emotion, design,

and behavior for maximum impact.

Testing & Optimization

Use data-driven experimentation and A/B testing to

measure persuasion and refine the user experience based on behavioral insights.

Ethical Persuasion Principles

Influence without manipulation — apply psychological principles that empower and respect your audience.

You’ll Walk Away With

A complete understanding of human online behavior.

Proven frameworks for persuasive design and content.

Tools to boost engagement, retention, and conversions.

Confidence to create digital experiences that truly move people.