Dana DiTomaso – Analytics for Agencies

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Dana DiTomaso – Analytics for Agencies

Grow Your Agency with Google Analytics Training & Templates

Analytics for Agencies teaches agency teams and marketers everything they need to build a thriving

analytics practice, scale their processes, and become trusted experts.

Get proven templates, reports, and frameworks to successfully deliver analytics services

Learn step-by-step how to audit, plan, and implement a complete Google Analytics 4

and Google Tag Manager setup

Discover how to transform data into actionable insights and create meaningful client reports

in Google Looker Studio and GA4

What you’ll learn in Analytics for Agencies

The Analytics for Agencies course will teach you everything you need to know about analytics, reporting,

and measuring key performance indicators (KPIs) that align with clients goals.

Effective goal setting, using goals to develop an analytics plan, and measuring your online success

Data analysis: how to segment data, understand what’s going on, and uncover unique business insights

Discover which traffic sources and channels bring the highest quality leads

How to use Google Analytics 4 (GA4) to measure and improve your website’s performance

The best framework for planning and implementing your analytics strategy

Learn how visitors engage and consume your content and what pages are performing best

How to use Looker Studio (formerly Google Data Studio) for creating custom client reports and blending data sources

How to use Google Tag Manager: setting up triggers, tags, and variables

Gain the skills you need to:

Show the impact of your marketing strategies

Identify which data to track and why

Set goals effectively and develop a goal charter

Understand the story the data is telling and effectively communicate it with your clients

Design, structure, and organize your analytics in an agency environment

Design powerful custom reports and dashboards in Looker Studio

Configure GA4 based on your analytics plan

Use Google Tag Manager (GTM) to measure custom events, conversions, and more

Determine which privacy laws you need to be concerned with and how it will affect your analytics plan

Apply consent mode in GTM and implement cookie consent frameworks

Perform an analytics discovery

Troubleshoot common analytics issues