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Eddy Miranda – Meta Ads Essentials + Upsells
Meta Ads Essentials + Upsells is a practical paid advertising training created by veteran media buyer Eddy Miranda
that teaches a structured system for running profitable Meta (Facebook & Instagram) campaigns today
— moving beyond guesswork and outdated tactics into a data-driven, performance-oriented approach.
Rather than random setup tips, this program centers on a proprietary STS Framework (Structure, Test, Scale),
which helps advertisers build campaigns that stabilize performance, improve lead quality,
and scale efficiently without wasting budget.
You’ll learn how to structure accounts properly, validate offer messaging, test what matters,
and scale what works rather than running aimless tests that drain spend.
Meta Ads Essentials + Upsells is suitable for:
Coaches, consultants, and course creators seeking reliable paid traffic systems
Small business owners and entrepreneurs aiming to get predictable results from Meta ads
Aspiring media buyers and marketers who want a structured, non-guesswork way to launch and scale campaigns
Service providers and agencies wanting to strengthen their paid traffic execution and offer more consistent returns for clients
It’s positioned as both beginner-friendly and deep enough for those who’ve struggled with volatility
and wasted budget in the past.

What You’ll Learn Inside
The core Meta Ads Essentials training covers key fundamentals and modern strategies, including:
Account and campaign structure: Organize campaigns in ways that help Meta’s machine find real buyers and avoid under-performing setups.
Offer validation with native tools: Use Meta’s built-in mechanisms (e.g., InstaForms, Messenger funnels) to test messaging
gather real-world data before building full funnels.
Creative and copy essentials: Align creatives and messaging with the algorithm so campaigns attract results instead of cheap clicks.
Testing and scaling logic: Learn which tests matter and how to expand successful campaigns while protecting budget.
Together, these elements form a repeatable, predictable advertising workflow that helps you skip years of trial-and-error and reduce wasted spend.
Upsells & Expanded Modules
The “+ Upsells” portion typically includes advanced training and expanded resources that deepen the foundational material, such as:
Weekly hands-on coaching walkthroughs using the STS model, including campaign evaluations and optimization feedback
Live implementation and audit sessions to refine campaign execution and troubleshoot issues in real time
More creative breakdowns, funnel reviews, and strategic planning frameworks designed for advertisers who want support beyond the basics
These upsells are designed to help students go from core fundamentals to practical execution and refinement with expert guidance.




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