Erica Scheider and Rob Lennon – Long to Short Toolkit

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Erica Scheider and Rob Lennon – Long to Short Toolkit

Turn one long-form piece into a month’s worth of posts

A step-by-step system to repurpose, remix, and remaster your best ideas.

Coming up with more and more new ideas is A SLOG.

Saying the same thing, but in 1000 different ways, is EXHAUSTING.

Especially if social overwhelms you.You’re a long-form writer.

You’ve already got all the content you need.

Now, all we have to do is put our detective hats on and get to work.

Welcome to Long to Short,

a step-by-step, AI-enabled, content repurposing system.

What’s inside Long to Short Toolkit?

AI-assisted reverse outlining

Long content is TOO BIG to work with all at once.

Quickly deconstruct it into a type of outline that’s not just more manageable,

it practically generates new ideas all on its own.

Same ideas. Fresh angles

Most people just see content at face value.

Our system teaches techniques to vary your perspective, revealing fresh

(and often more interesting) angles to explore.It makes you feel like genius.

Find the golden nuggets

Buried in your long-form content are far more golden nuggets than you realize.

Even “boring” SEO articles have TONS of these.And each can make for exciting social posts.

We show you where to look, through what lens, and what questions to ask.

(And we give you AI prompts that do all this for you if you like.)

After learning the system, you’ll never see content the same again.

AI-powered process

We teach you the process.

We show you how to do it 90% faster with AI.AI is optional, but if you use it…

once the AI prompts have done their thing, simply choose your favorite concepts to create posts from.