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Erica Schneider, Rob Lennon – The Launch Content Playbook
What if you had a step-by-step roadmap to launch to an audience READY
to buy—without sounding salesy?
Your step-by-step content roadmap and AI toolkit to help you launch
to an audience that’s READY to buy.
Build anticipation & create real demand before you even launch
Drive more sales (without sounding pushy or desperate)
Effortlessly plan & execute launch content using AI & proven frameworks
You’ll get everything you need to:
Plan smarter, launch bigger – Get a clear roadmap from pre-launch buzz
to post-launch follow-up
Turn content into cash – Keep your audience engaged & excited to buy
Customize your strategy – Whether you’re a solopreneur, creator, or startup,
our system adapts to YOU
Less stress. More results. Ready to launch like a pro?

Here’s what’s inside The Launch Content Playbook:
Launch Roadmap → Know exactly what to post & when, from pre-launch buzz
to post-launch follow-up. No guesswork, just results.
AI Launch Content Assistant → Customize your content in minutes with AI-powered guidance.
150+ Proven Post & Email Templates → Get high-converting examples, frameworks & blueprints.
Non-Salesy Selling Strategy → Create demand, drive sales, and stay authentic
—so your audience is excited to buy from you.
Whether you’re a creator, solopreneur, or startup,
this playbook will make launching easy and maximize your sales.
Stop guessing. Start launching.
How to Use This Script:
Video Ad: Use dynamic visuals, customer testimonials, and key content examples.
Landing Page Copy: Highlight benefits & remove objections.
Reels/TikTok Ads: Break into engaging short clips for a mini-series.
Email Marketing: Adapt as a teaser email leading to the offer.




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