Justin Wilcox – Focus Framework

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Justin Wilcox – Focus Framework

Finding Product-Market Fit is overwhelming. The FOCUS Framework changes that.

The program provides real-world, step-by-step instructions on how to find Product-Market Fit

by running experiments with your customers, not on them.

Without focus, finding Product-Market Fit can be overwhelming:

Who are your Early Adopters?

How do you find them?

What features do they want in an MVP?

How much should you charge them?

The FOCUS Framework will show you exactly:

What to test

When to test and

How to test

…so you can find your Product-Market Fit faster. FOCUS includes:

5 workbooks covering:

Customer Interviews

Opportunity Sizing

Marketing Optimization

A/B testing

Price Testing

Pre-Sales

Building MVPs

Scaling and more

44 experiment exercises, worksheets, spreadsheets & tools.