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Katelyn and Phill – Wallet Opening Words
Discover 26.5 science-backed copywriting techniques and get a system to go from idea to first draft… fast!
Millions of dollars of scientific funding and tens of thousands of hours of academic research went into
the copywriting wisdom shared in this 175-page playbook.
Who needs this product?
Copywriters
Who are under constant pressure to boost conversions and prove their worth
Marketers
Who wanna sell more stuff (so they can earn more $$ themselves)
Entrepreneurs
Whose livelihood—and future retirement—relies on driving sales

What’s inside Wallet Opening Words?
WOW Guidebook
This 175 page interactive playbook includes 26.5 copywriting techniques.
It’s organized around your buyer’s journey and each chapter covers one technique
and includes real world examples to inspire you.
Copy Testing Cheatsheets
After about 4.2 minutes of reviewing the WOW guidebook you’ll be so inspired you’ll want to
rewrite E.V.E.R.Y.T.H.I.N.G. you’ve ever written. Slow down, you eager beaver.
Use your copy testing cheatsheets to prioritize and plan your optimization tests.
AI Copywriting Bot
Every copy scientist needs a trusty lab assistant, right?
Meet Sparky, your AI-powered copywriting bot. Sparky helps you apply the techniques
you learn so you can go from idea to first draft, fast.
“WOW!” Sell-Your-Work Script
If you write words to sell other people’s stuff (a.k.a. your team or client’s),
then every time you share your suggested copy you should explain your thought process.
This reusable template will make it easy to sell your ideas… and look like a genius in the process!




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