Michael Katz – Create Exceptional Email Newsletters

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Michael Katz – Create Exceptional Email Newsletters

This course is ideal for solo professionals in industries like law, consulting, coaching,

writing, and other fields where trust and expertise are essential.

If you’re looking to create engaging, non-salesy email newsletters

that help you build trust with potential clients, this course is perfect for you.

Who Should Take This Course?

Solo Professionals:

Whether you’re a solo attorney, financial planner, consultant, coach, etc.,

this course leverages your unique position and your personal brand to engage potential clients.

Service Providers:

If you offer services that rely on trust (e.g., legal, financial advice),

you’ll learn how to position yourself as an expert.

Non-Salesy Marketers:

If you’re not a fan of “hard selling,” this course teaches you how to attract clients

by sharing valuable content that builds trust and connection.

Experienced Professionals Looking for Clients:

If you’re excellent at your work but struggling to attract clients,

this course will guide you in effectively marketing yourself via email newsletters.

What’s inside Create Exceptional Email Newsletters?

Module 1: Getting Started

How and Why Email Newsletters Bring Clients: Learn the power of email newsletters

in building relationships with potential clients.

Three Big Newsletter Challenges: Understand common pitfalls and how to overcome them.

7 Secrets of a Successful Newsletter: Key strategies for success.

Avoiding Key Beginner Mistakes: Common mistakes to steer clear of.

Module 2: What to Write About

Identify Your Expertise: How to showcase your strengths.

Identify Your Perfect Client: Understanding your target audience.

Topic Generation: How to come up with endless content ideas that resonate with your audience.

Module 3: How to Write

Finding Your Authentic Voice: Tips for writing in a way that feels genuine and true to you.

Writing with Detail: Making your content engaging and informative.

Overcoming the “I Can’t Write” Obstacle: Practical techniques to get past writer’s block.

Module 4: The Simple Content Formula

Power of Personal Stories: Why storytelling is so effective in newsletters.

Weaving Personal Stories into Your Content: Learn how to use your experiences to create connection.

Simple Article Structure: A framework for structuring your newsletters.

Module 5: Newsletter Layout

Creating Your Standard Layout: Building a layout that fits your style and works for your audience.

Importance of Headers/Subheaders: Why these matter for readability and engagement.

Balancing Useful vs. Promotional Content: How to mix content types effectively.

Module 6: Formatting Do’s, Don’t’s and Insights

Optimizing Length: How to determine the ideal length for your newsletters.

When to Use “Click to Read”: Whether it’s necessary for your audience.

Mobile Optimization: How to make sure your newsletter is easily readable on smartphones and tablets.

Module 7: Expanding Your Reach

Leveraging Social Media: How to integrate your email content with social media.

Blog, Newsletter, or Both?: The benefits of each and how to use them together.

Additional Uses for Your Content: Maximizing the impact of your newsletter content across other platforms.

Module 8: Email Vendors and Additional Support

Choosing an Email Vendor: What to look for in an email service provider.

Do You Need Extra Help?: Deciding if you need a designer, tech support, editor, or virtual assistant.

Module 9: Growing Your List

Start with People You Know: How to leverage your existing network.

Optimizing Your Website: Simple ways to grow your email list through your website.

Leverage Public Speaking: Using speaking engagements to grow your audience.

How to Grow Without Spamming: Ethical tactics for list-building.

Module 10: Delivery Logistics

When and How Often to Publish: Tips for timing and frequency of your newsletters.

How to Get Your Newsletter Opened: Strategies for improving open rates.

Welcoming New Subscribers: How to set a positive tone from the start.

Managing Bounce-Backs: Troubleshooting delivery issues.

Measuring Success: Key metrics to track the effectiveness of your newsletters.

Staying Motivated: How to keep the momentum going.