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Michael Katz – How to Write for Professional Service Provider
Learn to Write Clearly, Authentically, and Persuasively for the Clients You Want Most
If you’ve ever struggled to turn your expertise into words that attract clients, this program is for you.
In “How to Write for Professional Service Providers,” acclaimed marketing expert Michael Katz reveals his proven system
for crafting authentic, effective writing that connects, builds trust, and drives business — especially for coaches,
consultants, accountants, and other professionals who sell themselves as the product.
By the end of this program, you’ll:
Write faster and easier — no more staring at a blank page.
Sound like yourself while positioning your expertise clearly.
Build real relationships with your audience through consistent, engaging writing.
Turn your writing into a client-attracting engine that works for you.

Inside the Program
Here’s what you’ll master in How to Write for Professional Service Providers:
Finding Your Authentic Voice
Discover how to write in a conversational, human tone that makes readers feel like they already know you.
Replace stiff, corporate-sounding language with simple, engaging storytelling.
Build authority without sounding boastful or overly technical.
Choosing What to Write About
Never run out of ideas again — learn Michael’s system for generating endless, relevant topics.
Understand what your audience really cares about and how to translate that into helpful content.
Learn how to turn everyday experiences into powerful marketing stories.
Structuring Your Writing
How to open strong and grab attention in the first two sentences.
Organize your ideas so your message flows naturally.
End with clear, compelling takeaways that encourage reader response.
Editing and Polishing
Learn how to revise your drafts efficiently without losing your natural voice.
Use checklists and editing techniques to make your writing crisp, clear, and error-free.
Understand when “good enough” is actually perfect for connection and authenticity.
This Course Is Perfect For:
Consultants, coaches, and freelancers who want to attract more clients through content.
Accountants, financial advisors, and legal professionals who need to build trust through communication.
Marketers and small business owners who write their own emails, blogs, or newsletters.
Anyone who wants to sound more confident, approachable, and persuasive in writing.





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