Muse Storyfirst – The Science of Storytelling

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Muse Storyfirst – The Science of Storytelling

Stories are ancient. But the science behind them? That’s modern power.

It takes the timeless art of narrative and combines it with cutting-edge neuroscience,

behavioral psychology, and communication theory to give you the ultimate toolkit

for crafting stories that don’t just entertain—they transform.

Whether you’re a screenwriter, marketer, founder, educator, or brand builder,

it shows you how to go beyond structure and tap into what makes stories feel right to the brain.

You’ll unlock the secrets of why some stories stick—and others are instantly forgotten.

You’ll gain a framework that lets you build stories that not only capture attention,

but shift beliefs and trigger action.

Why Good Storytelling Is a Science (Not a Mystery)

You’ve likely heard that storytelling is an “art”—something you’re either born with or you’re not.

It flips that idea completely.

With frameworks rooted in research on memory, attention, and empathy,

The course gives you a step-by-step process for creating stories that feel intuitive,

but are built with intention.

The Science of Storytelling goes deep into:

The neural triggers that make us care about characters

How tension and surprise affect dopamine and recall

The role of mirror neurons in emotional engagement

Story arcs that mirror the human journey (not just the hero’s)

Why narrative framing changes how people perceive your message

And it’s not just theory. It is packed with breakdowns, real examples, and exercises

to help you practice and apply as you go.

If You’re Tired of Telling Stories That Don’t Stick

You’re not here to tell “nice” stories. You’re here to move people.

It is for creators who want more than inspiration—they want precision. It’s built for:

Filmmakers and screenwriters wanting to deepen emotional arcs

Marketers crafting brand stories that actually convert

Entrepreneurs shaping pitch decks and sales narratives

Educators designing engaging lessons and talks