Stephen Houraghan – Brand Master Bootcamp Elite

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Stephen Houraghan – Brand Master Bootcamp Elite

Transform Your Brand Strategy Skills With Group Coaching

This immersive 12-week Brand Strategy Coaching Program offers the confidence and experience

you need as you build your brand with Stephen Houraghan and a cohort of peers.

Tired Of Trying To Unravel Brand Strategy Alone?

You’ve consumed content, taken courses, and tried to add “brand strategy” to your skills.

But the puzzle remains unclear, unsolved, and overwhelming.

It’s time to lift the fog.

Fed Up Of Feeling Like A Strategy Fraud?

Positioning yourself as a “Brand Strategist” feels daunting without real-world, big brand experience.

How well you’re able to help clients to define their brand is not dependant on a star-studded portfolio.

This Bootcamp will show you how valuable you really are to the market.

What Is The Brand Master Bootcamp?

This 12-week immersive program guides you through the brand strategy process, one week at a time.

The Bootcamp environment is developed to support you through the process, step-by-step,

to build a brand strategy your clients will pay a premium for.

What’s inside Brand Master Bootcamp Elite?

WK 01 – Brand Strategy Mindset

Discover the psychology and structure behind brand strategy to show up

as the best strategist and consultant you can be.

WK 02 – The Brand Within

Develop the internal brand compass that shapes what you believe, where you’re going

and what your brand is committed to.

WK 03 – Audience & Competitor Research

Uncover your target market, bring them to life and analyse your competitors

who are already serving them.

WK 04 – Differentiation Strategy

Find gaps and opportunities left by your competitors and develop a difference

that will act as your competitive edge.

WK 05 – Pyschology And Neuroscience

Discover the science behind brand strategy and learn how to leverage psychology

to build brands and persuade clients

WK 06 – Brand Archetypes And Personality

Develop a tangible personality using archetypes and bring it to life

so your brand feels like a tangible human entity.

WK 07 – Brand Messaging Framework

Craft a brand messaging framework of key messages that will act

as a coms guide and shape your brand image.

WK 08 – Brand Storytelling Framework

Develop a storytelling framework of micro stories with a structure used

by best-selling authors and Oscar winning film makers

WK 09 – Brand Naming, Tagline And Hooks

Craft a strategic brand name and tagline to encapsulate your brand position

and engaging hooks to draw your audience in.

WK 10 – Visual Identity Development

Bring your brand to life visually, using your strategy as the basis

for creative direction and visual identity design.

WK 11 – Brand Guidelines Development

Distil and document your brand strategy to develop a Brand Master Guide

as a rule book and directive for all brand communication.

WK 12 – Brand Strategy Delivery

Deliver your final Brand Master Guide by submitting for evaluation

with guidance and feedback from your coach.