Wes Bush – ProductLed MBA

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Wes Bush – ProductLed MBA

Master Product-Led Growth and Build a Scalable Business Engine

The ProductLed MBA is the ultimate training ground for founders, marketers, and growth professionals who want to

scale their companies using product-led growth (PLG) strategies.

Designed by the creator of the Product-Led Growth movement, this program teaches you

how to build a product that sells itself — without relying on expensive ad spend or aggressive sales tactics.

What Makes ProductLed MBA Different

Unlike traditional business programs focused on theory, the ProductLed MBA takes a practical, real-world approach.

Every module helps you apply product-led principles directly to your business model.

You’ll learn how to turn your product into the main driver of acquisition, retention, and expansion.

Inside the ProductLed MBA

Product-Led Fundamentals – Understand what makes PLG companies like Slack,

Dropbox, and Notion grow at scale.

Onboarding that Converts – Learn how to design onboarding experiences that activate

and retain users automatically.

Data-Driven Product Strategy – Use metrics to identify growth levers and reduce churn.

Customer Journey Mapping – Build pathways that turn free users into lifelong customers.

Growth Experimentation – Test ideas quickly and scale what works with predictable systems.

Who Should Join

Founders and CEOs ready to adopt product-led growth models.

SaaS marketers and product managers seeking to align acquisition and retention goals.

Growth strategists who want to master PLG playbooks.

Anyone who wants to move beyond traditional funnels into scalable, user-driven growth systems.

What You’ll Walk Away With

Create self-serve growth loops that drive consistent revenue.

Reduce dependency on paid ads or large sales teams.

Gain a deeper understanding of your users’ behavior and needs.

Build a product experience that converts, retains, and delights.