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Felix and Penn – GTM Engineering Stack Optimise Course
The GTM Engineering StackOptimise Course is a comprehensive program designed to
equip professionals with the skills to build and automate high-performing outbound sales systems.
This course is particularly beneficial for those aiming to excel in roles that blend sales,
automation, and technology to drive business growth.

The GTM Engineering Stack Optimise Course offers:
Technical Training:
Learn to set up and manage outbound systems using tools like Clay for lead enrichment,
Smartlead for email campaigns, GetSales for LinkedIn outreach, and Make.com for workflow automation.
Strategic Frameworks:
Understand how to create signal-based lead lists, craft personalized outreach messages,
and automate multi-channel campaigns that run continuously.
Monetization Strategies:
Gain insights into positioning your expertise, building a client portfolio,
and scaling operations to generate revenue from your skills
Key components include:
Sending Infrastructure & Deliverability: Setting up robust email and LinkedIn outreach systems.
List Building & Data Scraping: Techniques for extracting high-quality leads from various data sources.
Outreach Copywriting: Crafting emails and messages that elicit responses.
Enrichment & Clay: Utilizing AI for research, qualification, and personalization at scale.
Campaign Management: Deploying and tracking outbound campaigns effectively.
Automations: Building workflows to eliminate manual tasks and enhance efficiency.
Monetizing Your Skillset: Strategies for turning technical capabilities into revenue-generating opportunities.
This course is ideal for:
Sales Professionals: Looking to enhance their outbound strategies with automation and AI.
Entrepreneurs & Freelancers: Aiming to build scalable outbound systems or agencies.
Marketing & Growth Teams: Seeking to integrate advanced sales technologies into their operations.




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