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Marco Gioardano – Analytics For SEO
Marco Giordano’s course teaches you how to use data analysis tools and frameworks
to measure, interpret, and improve your SEO performance.
Rather than relying on intuition,
it emphasizes quantitative SEO — using analytics to make informed, strategic decisions.
Who It’s For
SEO specialists and consultants
Marketing analysts who want to interpret SEO data
Agencies managing multiple websites
Content strategists who want to prove SEO ROI

What You’ll Learn
Setting Up Proper Tracking:
How to configure Google Analytics 4 (GA4) and Google Search Console for SEO insights
Using Google Tag Manager for custom event tracking
Analyzing SEO Data:
How to measure organic traffic quality, conversions, and engagement
Identifying which pages and keywords drive ROI
Detecting crawl or indexing issues using analytics data
Advanced Techniques:
Connecting GA4 data with BigQuery for deeper insights
Using Python and Data Studio (Looker Studio) to automate SEO reports
Setting up custom dashboards for clients or teams
Strategy Optimization:
Turning data into actionable SEO improvements
Using analytics to prioritize content and link-building efforts
Tools & Platforms Covered
Google Analytics 4
Google Search Console
Google Tag Manager
Looker Studio (Data Studio)
BigQuery
Python (for automation and data analysis)
Key Takeaway
Marco’s course bridges the gap between SEO and data analytics — perfect for anyone wanting to
move from guesswork to evidence-based SEO decisions.





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