Marco Gioardano – Analytics For SEO

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Marco Gioardano – Analytics For SEO

Marco Giordano’s course teaches you how to use data analysis tools and frameworks

to measure, interpret, and improve your SEO performance.

Rather than relying on intuition,

it emphasizes quantitative SEO — using analytics to make informed, strategic decisions.

Who It’s For

SEO specialists and consultants

Marketing analysts who want to interpret SEO data

Agencies managing multiple websites

Content strategists who want to prove SEO ROI

What You’ll Learn

Setting Up Proper Tracking:

How to configure Google Analytics 4 (GA4) and Google Search Console for SEO insights

Using Google Tag Manager for custom event tracking

Analyzing SEO Data:

How to measure organic traffic quality, conversions, and engagement

Identifying which pages and keywords drive ROI

Detecting crawl or indexing issues using analytics data

Advanced Techniques:

Connecting GA4 data with BigQuery for deeper insights

Using Python and Data Studio (Looker Studio) to automate SEO reports

Setting up custom dashboards for clients or teams

Strategy Optimization:

Turning data into actionable SEO improvements

Using analytics to prioritize content and link-building efforts

Tools & Platforms Covered

Google Analytics 4

Google Search Console

Google Tag Manager

Looker Studio (Data Studio)

BigQuery

Python (for automation and data analysis)

Key Takeaway

Marco’s course bridges the gap between SEO and data analytics — perfect for anyone wanting to

move from guesswork to evidence-based SEO decisions.