Mark Ritson – Mini MBA in Marketing

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Mark Ritson – Mini MBA in Marketing

Become the best marketer you can be.

The Mini MBA in Marketing is an MBA level, CPD accredited course that gives you the tools and expertise to supercharge your career.

On-demand modules based on Mark Ritson’s award winning MBA teaching form the basis for applied, world class learning.

Designed for marketers of all backgrounds, nationalities and educational levels, over 90% of our alumni complete

the course feeling more inspired, confident and effective as a result of taking the Mini MBA in Marketing.

Our modules

Complete the Mini MBA in Marketing in 10 game-changing modules.

Led by Professor Mark Ritson, Mini MBA in Marketing guides you through the core MBA marketing content in just 10 on-demand modules.

Starting off with market orientation, you’ll learn the most effective and imaginative tactics and techniques for developing successful marketing strategy.

Module 1 – Market Orientation

Module 2 – Market Research

Module 3 – Segmentation

Module 4 – Targeting

Module 5 – Positioning

Module 6 – Objectives

Module 7 – Product

Module 8 – Price

Module 9 – Integrated Marketing Communications

Module 10 – Distribution

Your Professor

Mark Ritson, a leading figure in the world of marketing

With a BSc and PhD in marketing, Mark has spent the past 25 years teaching his unique method to MBA students at

some of the world’s top business schools, including award-winning courses at London Business School,

MIT and Melbourne Business School.

Not only has he taught on these prestigious programmes but his teaching has been widely acclaimed with Mark winning

the teaching prize at each of these institutions.

He has worked globally as a private marketing consultant for clients such as Subaru, De Beers, Ericsson,

Sephora, News Corp, Hennessy and Baxter