Joana Wiebe – Breakthrough or Bust

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Joana Wiebe – Breakthrough or Bust

Learn from Joana Wiebe of Copyhackers to write engaging email copy that connect with your audience on a deeper,

more meaningful level while creating your own set of tailor-made email best practices.

“Best practices create mediocrity.”

That’s the thesis of Joanna Wiebe’s concept behind breakthrough or bust email copy.

By doing things differently and not being afraid to break the rules, Joanna argues that adhering strictly to best practices

and never trying to do something different will hinder our success with email.

But aren’t best practices meant to help us? Guide us? Help us create copy that resonates with our audiences and stand out?

Yes. And no.

Conversion copywriting best practices can make copy polished and ‘ignorable.’

You need to do or say something that evokes discomfort. The point is — as Joanna says — to challenge boardroom consensus.

Ready to learn more about crafting breakthrough or bust email copy?

Learn more about Joanna Wiebe

Joanna Wiebe is the creator of Copyhackers and the Copy Chief at CH Agency.

For nearly 15 years, Joanna has optimized copy for incredible companies like BT, Canva, Glowforge,

Intuit, MetaLab, Prezi, SAP, Sprout Social and VWO.

She’s also spoken at conferences like Mozon, INBOUND, SearchLove and CXL to

teach audiences to write copy that converts.