David Loy and Chase Neely – Author Platform Blueprint

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David Loy and Chase Neely – Author Platform Blueprint

Let us help you build your Author Platform to give your book the best chance possible to reach the hearts of readers.

Let us throw you a life raft.

Your dream can be achieved. You are an author. And you can find your readers.

All you need is a stage, or as we call it – a platform.

We’ve been building them for years for authors just like you, and let me tell you:

It has never been easier to build an author platform.

No one can promise you’ll gain overnight success or that you’ll set up a platform that makes

you a bestselling author, but we can guarantee this:

Apply these proven marketing tactics to your author platform, and you’ll have the best chance

to get your book read and an agent’s attention.

Author Platform Blueprint reveals our repeatable author marketing process in its entirety.

We lay everything out for you step-by-step, so you’ll always know exactly

what to do next — no matter how tech-literate you are or how experienced you are

in utilizing the internet as a marketing platform.

What’s inside Author Platform Blueprint?

Part 1: Your Author Brand Identity

In this section, we help you get into the mindset that bestselling authors have

when they approach their marketing.

It’s about understanding that, yes, you are technically a brand as you begin to set up your author platform.

Part 2: Research Your Brand

Here we spend a few sessions on the research you’ll do for your author platform

— a critical step many skip entirely.

Research ensures that you not only find your ideal reader, you’ll also be an expert on how they think.

Part 3: Creating an Author Website

You don’t have to be a tech wizard or know how to code to build a website.

We take you step-by-step through setting up a website that you’ll be able to do yourself

without the cost of a web designer—even if you’ve struggled with the internet in the past.

Part 4: Making Content for Your Author Brand

Even with a slick website that looks incredible, no one will see it or want to stick around

if there’s nothing for them there.

A part of making an author platform is ensuring you draw the kinds of readers that will want to buy your book.

How?

By making incredible content that your readers can find on Google and building a network with other writers.

Part 5: Utilizing Social Media

Social media is almost a bad word to those who don’t want to deal with the internet

and the noise it can sometimes create.

But it’s a critical tool for your author platform plan that can be navigated with a little help

from our marketing expertise.

And, you can run your social media based on all that content

you already made…cutting down on the work you’ll have to do!

Part 6: Optimizing Your Content

The best way to get the most out of your time creating an author platform is making sure

everything is running exactly the way you want.

If you’ve ever wondered how some websites seem to stay at the top of search engine results,

a big reason is because they constantly ensure old posts are still performing.

And you can do that too, with minimal effort.

Part 7: Consistency is Key

The reason that most online author platforms fail is simple: the author gives up on it.

Staying consistent is the key…and that doesn’t mean you have to post every day

or be uploading TikToks every few hours.

All it means is giving a reason for your readers to keep coming back for more.