Abbey Woodcock & Justin Blackman – Codex Persona Workshop

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Abbey Woodcock & Justin Blackman – Codex Persona Workshop

Master the Art of Writing in Any Brand’s Unique Voice

The workshop is an advanced copywriting and brand voice training

that will teach you how to decode, document, and duplicate any brand’s personality in writing.

Led by industry experts Abbey Woodcock & Justin Blackman,

this workshop is designed for copywriters, content strategists, and marketers who want to

create messaging that is deeply aligned with a brand’s identity.

Why the Codex Persona Workshop?

Most writers struggle with capturing a brand’s voice consistently across

different platforms and campaigns.

This workshop provides a proven framework to:

Analyze and document a brand’s unique voice.

Mimic any writing style with precision and consistency.

Create a repeatable process for brand messaging.

Master the skills top-tier copywriters use to land high-paying clients.

Craft brand messaging guides that teams can use at scale.

By the end of this workshop, you’ll have a Codex Persona—a structured, in-depth document outlining

a brand’s voice, tone, style, and messaging strategy.

What You’ll Learn in This Workshop

This workshop is designed to take you from brand voice confusion to clarity and mastery.

You’ll discover:

The 3 Dimensions of Voice

How to analyze the way brands speak, write, and communicate across different mediums.

The Persona Extraction Process

A step-by-step system to uncover a brand’s word choices, sentence structure, and tone shifts.

Building a Voice Guide

Learn how to document and standardize a brand’s personality in a way

that anyone on the team can follow.

Writing in Any Brand’s Voice

Master techniques for seamlessly adapting your writing style to match any client or brand.

Reverse-Engineering Brand Messaging

Identify patterns and frameworks that make a brand’s messaging memorable and persuasive.

Creating a Brand Voice Codex

A complete guide that makes it easy for teams to write in one clear, recognizable voice.

This workshop is perfect for:

Copywriters who want to write in different brand voices with precision & authenticity.

Content strategists & marketers who need to keep messaging consistent across platforms.

Brand consultants who want to document and refine a brand’s unique voice and tone.

Agencies & teams looking to create a scalable, repeatable system for writing in a unified voice.

Freelancers who want to elevate their copywriting skills and earning potential.

If you write for multiple brands, companies, or clients, this workshop will transform

the way you approach copywriting.