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Benjamin Mangold – Google Tag Manager
Master Google Tag Manager & Unlock the Full Power of Your Website Data – Without Touching a Single Line of Code
In this hands-on course by Benjamin Mangold, co-founder of Loves Data
and one of the most trusted voices in digital analytics,
you’ll learn how to confidently use Google Tag Manager (GTM) to track, analyze, and optimize everything
that matters on your website—without waiting on developers.
Whether you’re a marketer, business owner, analyst, or freelancer,
this course gives you the practical skills to take control of your data and make smarter decisions faster.
Who This Course Is For:
Marketers tired of waiting on dev teams for simple tracking
Entrepreneurs who want accurate data to grow their business
Freelancers, consultants, and in-house analysts ready to level up their skills
Anyone using Google Analytics, GA4, or Google Ads

What You’ll Learn In Google Tag Manager
Tag Manager Essentials
What GTM is, how it works, and why it’s the future of tag implementation
Set up your GTM account and install it on your website the right way
Custom Tracking Without Code
Track clicks, form submissions, video views, scroll depth, downloads, and more—without writing JavaScript
Learn how to fire tags based on user behavior and engagement
Event Tracking + Google Analytics
Send accurate, actionable data into GA4 (or Universal Analytics)
Use GTM to clean up your tracking setup and avoid double counting or errors
Conversion Tracking & Marketing Tags
Track conversions for Google Ads, Facebook Pixel, LinkedIn Ads, and more
Understand triggers, variables, data layers, and how to debug your tags with confidence
Advanced Features Made Simple
Use built-in variables and create custom ones
Work with data layers, preview modes, and version control
Set up cross-domain tracking and eCommerce tracking with ease




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