Benjamin Mangold – Google Tag Manager

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Benjamin Mangold – Google Tag Manager

Master Google Tag Manager & Unlock the Full Power of Your Website Data – Without Touching a Single Line of Code

In this hands-on course by Benjamin Mangold, co-founder of Loves Data

and one of the most trusted voices in digital analytics,

you’ll learn how to confidently use Google Tag Manager (GTM) to track, analyze, and optimize everything

that matters on your website—without waiting on developers.

Whether you’re a marketer, business owner, analyst, or freelancer,

this course gives you the practical skills to take control of your data and make smarter decisions faster.

Who This Course Is For:

Marketers tired of waiting on dev teams for simple tracking

Entrepreneurs who want accurate data to grow their business

Freelancers, consultants, and in-house analysts ready to level up their skills

Anyone using Google Analytics, GA4, or Google Ads

What You’ll Learn In Google Tag Manager

Tag Manager Essentials

What GTM is, how it works, and why it’s the future of tag implementation

Set up your GTM account and install it on your website the right way

Custom Tracking Without Code

Track clicks, form submissions, video views, scroll depth, downloads, and more—without writing JavaScript

Learn how to fire tags based on user behavior and engagement

Event Tracking + Google Analytics

Send accurate, actionable data into GA4 (or Universal Analytics)

Use GTM to clean up your tracking setup and avoid double counting or errors

Conversion Tracking & Marketing Tags

Track conversions for Google Ads, Facebook Pixel, LinkedIn Ads, and more

Understand triggers, variables, data layers, and how to debug your tags with confidence

Advanced Features Made Simple

Use built-in variables and create custom ones

Work with data layers, preview modes, and version control

Set up cross-domain tracking and eCommerce tracking with ease