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Billy Broas – The Five Lightbulbs Method
Find the perfect words for your website, sales pages, emails, Facebook ads, and more.
Is this for you?
You’re probably asking, “This sounds good, Billy, but is it a good fit for me?”
Let him help you answer that question.
Here are five scenarios where sending an offer through this new DIY training make sense.
To prepare for an upcoming product launch or relaunch
Give your marketing material a refresh
Explore a new product idea or customer avatar
Align your team on your marketing messaging
Prepare for upcoming media or press

10 Benefits of The Five Lightbulbs Method
Here are ten features of our Five Lightbulbs methodology and how they’ll help you maximize your marketing.
Centralize your core message
Disjointed messaging leads to confusion. Our 5L method centralizes your messaging,
ensuring it’s clear and aligned across your website, social media platforms, and team members.
Get a testing framework
As the saying goes in marketing, “Always be testing.” Now, you have a framework to guide you.
Plug & play to create marketing material quickly
Create marketing material faster. With our method’s plug & play nature,
you’ll never create marketing material from scratch again.
Built for collaboration
Copywriters, social media managers, web designers, and salespeople now have a place
to collaborate when creating marketing messaging.
Platform agnostic
Text, audio, or video. Facebook Ads, emails, or websites.
It doesn’t matter the medium or platform because The Five Lightbulbs can handle it.
Visual learning
A bear, an owl, a visual landscape—what’s not to love?
Our method has a powerful operating system at its core while remaining fun and approachable.
Tells a story
Everyone knows the best marketing tells stories, and storytelling is woven into
the fabric of The Five Lightbulbs method.
Gives your team a marketing language
We hear client teams say things like:
“I love my Lightbulb #2 email!”
“I need an Lightbulb 3 story!”
“I came across an awesome Lightbulb 5 headline”
When your team speaks the same marketing language, it empowers them
and makes them more autonomous. What leader wouldn’t want that?
Based on a timeliness skillset
The Five Lightbulbs methodology is built on the timeless skillset of rhetoric.
I studied everyone from Aristotle to trial lawyers, learning their best techniques.
In our methodology, instead of hype and outlandish promises, you’ll make a compelling argument
that wins over your prospect.
Reusable
Once you learn the process, use it forever. Any product, service, business or invention you ever create—send it
through this methodology. The best part is you only need to pay once.




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