Bob Meijer & Miles McNair – Performance Max Mastery

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Bob Meijer & Miles McNair – Performance Max Mastery

Get the exact framework we use to scale e-commerce and lead gen brands.

Based on practical experience, managing €500.000+ per month of spend on Performance Max.

A lot has changed since we launched Performance Max Mastery…

Google had just forced pMax on us when we launched Performance Max Mastery in July 2022.

In September 2023, we completely revamped the course.

Since then, Performance Max has evolved and we’ve frequently updated the course with new insights.

The new and improved program contains new strategies, insights, tools, cheat sheets, scripts, updates, and more.

What’s inside Performance Max Mastery?

Part 1: Fundamentals.

Fix your fundamentals & understand how pMax works

Develop a deep understanding of how Performance Max works

Learn how pMax works together with other campaigns (beware of cannibalization)

Learn how to use our ‘Performance Max Mastery Framework’

Part 2: Strategy.

Choose the right strategy for your case

Different Performance Max campaign strategies for Ecom & Lead Gen accounts

These breakdowns will help you determine the right strategy for YOUR case

Part 3: Data input.

Feed the algorithm with high-quality, relevant data

Learn why data input is crucial with pMax

Overview of tracking best practices to ensure you feed the right data into the system

Learn how to create audience signals to inform pMax who your ideal customers are

Part 4: Campaign structure.

Build a strong campaign structure

Basic and advanced campaign structures for Ecom & Lead Gen

Ecom: scale winners hard with Perfomance-Based Bucketing

Lead Gen: get more control with our Fire & Ice campaign structure

Part 5: Assets.

Use optimized assets to drive conversions

Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’

Use AI tools to quickly create high-performing image, video, and text assets

Use our image, video and ad copy best practices

Part 6: Optimization.

Unlock insights and optimize like a pro

Learn how to optimize Performance Max, even with very limited insights

Unlock hidden insights with scripts

Discover how to exclude keywords and placements from Performance Max campaigns