Bob Serling – The Million Dollar Minute

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Bob Serling – The Million Dollar Minute

That’s the point where an idea or concept gets “enriched” by something that converts it

from an ordinary idea to an idea worth its weight in gold.

It is carefully designed to coordinate your logical and creative faculties and cause them

to work together, thus performing at optimum levels.

The result is the ability to create Million Dollar product ideas and marketing strategies on demand,

whenever you need to and as often as you’d like.

There are three Phases in the complete process.

Each Phase has just a few simple steps, all easy to learn and execute.

So let’s take a look at the steps that make up each Phase in this innovative process.

What’s covered in The Million Dollar Minute.

Phase 1: Preparation

Step 1: Establish your goal. All projects need to have a single goal.

Otherwise, your attention is pulled in multiple directions, resulting in poor overall results.

Step 2: Create your Focus Statement.

In this step, you’ll get an ingenious process for creating an accurate, impactful definition

of your goal in 15 words or less.

Step 3: Assemble your team. In order to create the most dynamic marketing, product,

and service ideas possible, you need to limit the size of your team.

Phase 2: The Million Dollar Minute IDEA process

There are four steps in this Phase, represented by the acronym IDEA.

This is where you’ll gather all your research… organize it in a way that’s designed to optimize

your ability to create breakthrough ideas… actually create your initial ideas…

improve on those ideas… and finally select the single idea

that’s best for creating an exceptional marketing strategy, product, or service.

Phase 3: Executing your Million Dollar idea

In this final Phase, an action plan is developed to implement the product idea

or marketing strategy you’ve created.

As great as any new idea may be, nothing will come of it without a strong implementation plan.