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Brian Kurtz – Read This Or Die – The Lost Files Of Jim Rutz
How to tap into the legendary genius of Jim Rutz…and use it to skyrocket your sales results!
Now you can get 208 multimillion-dollar promo swipes…rare trainings and interviews…
headline and teaser copy “cheat sheets”…and much more,
from one of the world’s highest-paid and most influential copywriters of all time
Jim Rutz commanded fees up to $100,000 per package—plus hundreds of thousands more in royalties too.
And if you count for inflation, that means Jim was raking in a cool half million for writing a single sales letter.
Jim’s “brain-child” that revolutionized the world of marketing and has been used to sell billions worth
of products in almost every industry and niche imaginable

What’s inside Read This Or Die – The Lost Files Of Jim Rutz?
Over 200 promotions (many of them generating millions in revenue) –
Including: Financial, Health, General Consumer, Business, Services, Personal Ads and more.
“Rutz Selling Rutz” – Where you will see how the master himself sold his copywriting services.
Here you can find the perfect “swipe and deploy” material for copywriters, coaches, consultants,
and other service providers that live or die by their own selling power.
“Dear Jim” – A never-before-seen cache of Jim’s personal correspondences.
See letters from young John Carlton and David Deutsch persuading Jim to be their mentor.
Plus, find out what Gary Bencivenga and legendary copywriting scout John Finn talk about “behind closed doors.”
”Sex” – This section—curiously named because “Religion” sounded too boring ????
—shares some of Jim’s promotional materials for the religious movement he built from the ground up.
If you’ve ever wondered how to change the religious habits of hundreds of thousands
of devout Christians… this section can show you how!
The Jim Rutz Headline & Teaser Copy “Cheat Sheet” – Scan through Jim’s best headlines
and teaser copy whenever you need some inspiration.
Not only will this get you “up to speed” very quickly on one of the greatest headline writers who ever lived…
Jim Rutz’s “Furniture” – As mentioned, my team of “copy sleuths” had to track down
and verify each of the 208 rare promotions in this collection.
Jim Rutz “Live” – In this section, you will get two “can’t-find-anywhere-else” audio trainings plus full transcripts.
The first is an uncut recording of a rare interview Jim granted to none other than
the legendary copywriter, Clayton Makepeace.
In the second audio training, you will hear him sit down with two of Jim’s closest mentees, John Carlton and David Deutsch ,
as he grills them on what copywriters and marketers working today can learn from Jim’s legacy.




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