Dan Kennedy – Affluent Client Attraction Playbook

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Dan Kennedy – Affluent Client Attraction Playbook

Most marketers chase the masses.

But the playbook teaches you how to position, persuade, and profit by appealing

to the 20% of the market that controls 80% of the buying power: affluent clients.

This is not about high-volume tactics.

It’s about high-value strategy—the exact frameworks Dan Kennedy used to

command premium fees across industries.

You’ll unlock a playbook built from decades of in-the-trenches experience with luxury brands,

elite service providers, and expert authorities.

If your goal is to attract clients who seek quality over discounts,

and who respect expertise over gimmicks, this is the blueprint.

It focuses on elevated positioning, authority marketing, and economic segmentation

—the real levers that separate professionals from commodity players.

Dan doesn’t teach what’s trendy. He teaches what works in every economy, for the top 1% of clients.

 Affluent Client Attraction Playbook reveals:

How affluent buyers think, and what triggers their purchasing decisions

What you must never do if you want to earn trust from wealthy clients

How to craft offers that are magnetic to premium audiences

Authority-building strategies that command respect—and justify high prices

Psychological techniques for raising perceived value

Dan’s real-world examples of campaigns that attracted millionaire clients

and sold services at 10x the norm

Inside the playbook, you’ll find more than marketing tips—you’ll find an elite mindset shift.

It teaches you how to sell upmarket without changing your product—just by upgrading

how you present, position, and package it.

Dan Kennedy – Affluent Client Attraction Playbook is ideal for:

Consultants, agencies, and professionals selling premium services

Financial advisors, coaches, doctors, lawyers, or experts tired of price-shoppers

Business owners who want fewer clients, higher profits, and better quality leads

Entrepreneurs seeking to elevate their clientele, brand, and pricing power

Anyone serious about escaping the discount-driven race to the bottom

If you’ve ever underpriced your work out of fear,

or felt stuck attracting “budget-only” customers, the playbook is the cure.

This playbook teaches you how to become the go-to choice for buyers who don’t ask “how much,”

but instead ask, “when can we start?”

You’ll walk away from the course with:

A premium offer structure and value articulation

Elevated copy that appeals to emotion and logic

Positioning strategies that place you in the top tier of your niche

A deep understanding of how affluent markets behave, decide, and refer

Confidence to charge more—and finally receive what your work is worth

The rules for selling to the affluent are different.

And the playbook is your cheat sheet, strategy manual, and mindset upgrade all in one.