Erica Scheider and Rob Lennon – Content Editing 101

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Erica Scheider and Rob Lennon – Content Editing 101

Learn the “secrets” behind the changes #1 editors make and how to do them yourself

The ONLY content editing course that gives you tools & frameworks to improve your writing and cut editing time.

Guaranteed to kill decision fatigue and build confidence.

Dear writer (new, experienced, or somewhere in between),

Imagine every piece of content you write engages readers from start to finish.

People are hooked, intrigued, and convinced by your lessons and stories.

You tap into people’s emotions whenever you post or publish and attract dream clients into your pipeline.

This dream can become a reality, but only if you understand how to edit your content.

Here’s what you’ll get in The Content Editing 101 System

Part 1 – Content Editing 101: Reset Your Writing Brain

Mindset Makeover for Writers: Reprogram yourself to see how cutting the fluff

is actually adding to your content.

Overcome the Myth: Editing isn’t only for professionals. Anyone can do it.

Editing Essentials Bootcamp: A quick dive into the three types of editing.

Part 2 – Sentence Surgeon: Craft Powerful Sentences with Ease through Copy Editing

Redundancy Removal Toolkit: Techniques to eliminate unnecessary repetition.

Active Voice Activator: Transform passive to active voice for more impactful writing.

Tense Mastery Class: Understand tenses and why one rules the others.

Sentence Structure Simplified: The 4 types of sentences for strong and clear writing,

plus when to go concise and when to go long.

BONUS! Specific Hook Secrets: One of our most popular lessons from Hooked on Writing Hooks

Part 3 – Big Picture Blueprint: Master Developmental Editing

Navigate the Narrative Gap: Identify and fix gaps in your content.

Amplify Your Argument: Techniques to make stronger, more persuasive arguments.

Structural Strategy: Master the flow from ‘What’ to ‘Why’ to ‘How’.

All this will teach you everything you need to know to quickly sweep through

your first drafts and take them from good to great.