Jeff Sauer – Server-Side Blueprint

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Jeff Sauer – Server-Side Blueprint

Server-Side Blueprint is the definitive training for marketers, analysts, and developers

who want to take full control of their website tracking and analytics using server-side tagging.

As privacy laws evolve and data accuracy declines,

this course helps you master a modern, future-proof tracking infrastructure that protects

your data and improves performance.

Created by Jeff Sauer, a globally respected analytics expert and educator,

this program breaks down the complexities of server-side tracking into actionable,

step-by-step strategies you can deploy immediately.

Who Should Join

Marketers wanting reliable tracking data in a post-cookie world.

Agencies offering high-end analytics services to clients.

Developers integrating data systems for performance optimization.

Entrepreneurs wanting control over their analytics setup.

What You’ll Learn Inside Server-Side Blueprint

The Fundamentals of Server-Side Tagging

Understand what server-side tagging is,

why it matters, and how it’s transforming the digital marketing landscape in the era of data privacy.

Setting Up a Server-Side Environment

Learn how to configure your own server container,

connect it to Google Tag Manager (GTM), and implement it without relying on third-party platforms.

First-Party Data Strategy

Discover how to collect, store,

and utilize first-party data responsibly to maintain accuracy while complying with global privacy standards.

Improving Page Speed and Ad Performance

By offloading scripts to your server,

you’ll reduce client-side load times and improve ad tracking reliability — boosting both performance and ROI.

Advanced Integrations and Customization

Dive into custom use cases, APIs,

and advanced setups to tailor server-side tagging to your unique business goals.

Why The Blueprint Stands Out

Built by a Data Expert: Jeff Sauer has taught analytics to thousands of professionals worldwide,

with practical methods that actually work.

No Fluff, All Implementation: Every lesson comes with clear, hands-on tutorials

so you can set up real systems, not just learn theory.

Future-Proof Tracking: Stay ahead of browser restrictions, cookie deprecation, and privacy regulations

with robust, long-term tracking infrastructure.

Business-Ready Results: Improve accuracy, attribution, and decision-making across all your marketing channels.