Mike Mancini – Ads Agency Unlocked (up to Feb 2026)

Turning PPC expertise into a successful business requires more than knowing ad platforms,

it requires real, repeatable systems for acquiring clients, delivering results, and scaling profitably.

Ads Agency Unlocked is a comprehensive training program designed to help aspiring entrepreneurs and agency owners start,

grow, and scale a Google Ads-focused digital marketing agency from the ground up.

Rather than offering superficial tips, the course provides step-by-step guidance based on proven agency workflows,

client acquisition strategies, and optimization methodologies that support sustainable agency revenue.

Foundations of Building a Paid Traffic Agency

The first goal of the course is to establish a solid business framework before diving into campaign execution:

How to legally and structurally set up a digital marketing agency

Essential mindset and tracking fundamentals for new owners

Positioning your service so prospects understand what you offer

Core business systems that support revenue consistency

This prepares participants to approach paid traffic not as a freelance service but as a structured business

with long-term potential.

Client Acquisition & Lead Generation

Without clients, an agency can’t survive. the course dedicates significant attention to building reliable pipelines:

Outreach strategies tailored for local and online businesses

Templates for cold email, calls, and follow-ups that convert

Methods for networking, referrals, and community engagement

Lead qualification and onboarding workflows

These systems help participants go beyond just “finding leads” to closing paying customers.

Google Ads Setup & Management

Central to the training is the technical foundation of the service itself:

How to build Google Ads campaigns from scratch

Best practices for keyword structuring, bidding, and segmentation

Conversion tracking and measurement setup

Tools and custom workflows used by experienced PPC professionals

This ensures agency owners understand not only how ads work but how to manage them for client success.

Client Relationship & Delivery Systems

Delivering results consistently is one of the keys to retention.

Within Mike Mancini – Ads Agency Unlocked, participants learn:

How to manage client expectations effectively

Reporting systems that demonstrate ROI clearly

How to handle troubleshooting and optimization

When and how to outsource parts of delivery for efficiency

These aspects help agencies build long-term client relationships and stable income streams.

Scaling Beyond Initial Launch

Once the basics are in place, the course explores how to expand the business:

When and how to increase prices

How to build a team or outsource work strategically

Systems for onboarding multiple clients without burnout

Advanced scaling tactics based on real-world experience

This prepares agency owners not just to launch but to grow and scale profitably.