Nicole Crowell – Creative Strategy Master Course

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Nicole Crowell – Creative Strategy Master Course

It’s 2024. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking

the campaigns or crafted 1% lookalike audiences….

It’s the creative process.

Meta was quite literally quoted in their last conference saying “56% of all auction outcomes

can be attributed to creative” -Meta

Ad Creatives is the new way to target customers.

We need to connect with prospects on a EMOTIONAL level.

We cannot build desire.

But we CAN lean into the desires our audience already has using our ad creatives.

It’s simple: better ad creatives = better targeting, better return on adspend,

more revenue, & happier customers

Designed for fellow creative strategists, media buyers, and other marketing roles.

In Creative Strategy Master Course, Nicole Crowell will being going DEEP into the following:

Creative Strategy 101

Foundational Learning & Resources

Roles & Responsibilities

Master Creative Strategist Tool Kit

The 9 Pillars of Creative Strategy (the bulk of this course)

Nicole Crowell covers each of these sections IN DEPTH:

Alignment

Research

Avatar Development

Ideation

Briefs, Script Writing & Strategy

Content Production

Launch & Creative Testing (Media Buying)

Creative Reporting, Creative Analysis & Ad Iterations

Organization & Practical Creative Operations

And yes, you will also learn how to bring it all together!

With this Master course you and your team will be able to generate new innovative ad creatives

that will help you scale your ad accounts, build new ad angles and reach your target audience.

The goal is to take you from A to Z in all steps of Creative Strategy.