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Nicole Crowell – Creative Strategy Master Course
It’s 2024. We all (hopefully) know that the biggest lever in the ad account isn’t structurally hacking
the campaigns or crafted 1% lookalike audiences….
It’s the creative process.
Meta was quite literally quoted in their last conference saying “56% of all auction outcomes
can be attributed to creative” -Meta
Ad Creatives is the new way to target customers.
We need to connect with prospects on a EMOTIONAL level.
We cannot build desire.
But we CAN lean into the desires our audience already has using our ad creatives.
It’s simple: better ad creatives = better targeting, better return on adspend,
more revenue, & happier customers
Designed for fellow creative strategists, media buyers, and other marketing roles.
In Creative Strategy Master Course, Nicole Crowell will being going DEEP into the following:
Creative Strategy 101
Foundational Learning & Resources
Roles & Responsibilities
Master Creative Strategist Tool Kit
The 9 Pillars of Creative Strategy (the bulk of this course)
Nicole Crowell covers each of these sections IN DEPTH:
Alignment
Research
Avatar Development
Ideation
Briefs, Script Writing & Strategy
Content Production
Launch & Creative Testing (Media Buying)
Creative Reporting, Creative Analysis & Ad Iterations
Organization & Practical Creative Operations
And yes, you will also learn how to bring it all together!
With this Master course you and your team will be able to generate new innovative ad creatives
that will help you scale your ad accounts, build new ad angles and reach your target audience.
The goal is to take you from A to Z in all steps of Creative Strategy.
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