Olly Richards – YouTube for Business Intensive

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Olly Richards – YouTube for Business Intensive

Growing a business on YouTube isn’t about posting more videos — it’s about designing a publishing system

that reliably creates visibility, trust, and conversions.

YouTube for Business Intensive is crafted for entrepreneurs, content creators, and small business owners

who want to turn YouTube from a hobby platform into a strategic revenue driver.

Rather than teaching generic YouTube tips, the course focuses on the intersection of business growth and video strategy

— ensuring every piece of content contributes to audience expansion, brand authority, and measurable outcomes.

A Strategic Framework for Business-Driven YouTube Growth

Most creators start with experimentation and hope something sticks.

Olly Richards – YouTube for Business Intensive reframes growth as a systematic cycle:

Business objectives →

Audience clarity →

Content themes that drive visibility →

Conversion-oriented publishing workflows

Instead of posting randomly, participants learn how to connect every video to a business outcome

whether that’s leads, sales, authority, or traffic — making the channel a measurable asset.

Audience Mapping Before Content Creation

Videos don’t succeed because they’re entertaining — they succeed because they are relevant,

actionable, and discoverable.

Inside Olly Richards – YouTube for Business Intensive, you’ll discover how to:

Map your niche audience’s search patterns

Identify topics with demand but low competition

Understand viewer intent (problem, solution, proof, purchase)

Design content that answers business-relevant queries

This step prevents wasted production on videos that look good but don’t move the needle.

Positioning Your Channel for Recognition & Growth

YouTube success isn’t accidental — it’s designed.

It emphasizes:

Consistent channel identity

Audience expectations through formats and hooks

Metadata optimization for search and recommended feeds

Brand messaging that resonates across playlists

When your channel communicates clearly, YouTube’s algorithms understand and reward you with better exposure.

Content Plans That Convert Viewers Into Leads

Audience growth matters only if it connects to business results.

The course shows how to structure content across business objectives:

Discovery Videos that attract new prospects

Authority Videos that build credibility

Conversion Videos that drive action

Retention Videos that deepen trust

This multi-layered plan turns viewers into prospects and prospects into clients without reliance on random virality.

Optimization Systems For Traffic & Retention

Many channels stall not because of poor content but because of unoptimized delivery.

Within Olly Richards – YouTube for Business Intensive, you’ll learn how to:

Analyze retention curves and watch time data

Refine thumbnails for higher CTRs

Test titles for search and recommendation gains

Adjust play-lists to increase session duration

This data-informed approach ensures that published videos earn consistent, compounding visibility.