Head of Marketing Bootcamp | April 27th – May 26th, 2022
BECOME A HEAD OF MARKETING
Get The Skills And Tools You Need To Walk Into Any Marketing Role, In Any Industry, And Immediately Drive Results…In Just 4 Weeks
From The Desk of Ryan Deiss
April 13th, 2022
Fellow ambitious marketer,
DigitalMarketer has never had a CMO…did you know that?
One of digital marketing’s largest training and certification companies in the world… a company that services marketers… has never had a Chief Marketing Officer.
We haven’t needed one.
A typical CMO primarily focuses on branding, budgeting, and communications. This is necessary work if you’re a Fortune 500 company, but for a small to medium sized company, it’s overkill.
In fact, I’ll go so far as to say if you are a business owner reading this letter… DO NOT HIRE A CMO.
There is a far more important role that businesses are missing. They don’t need someone who simply “plans” marketing and “counts” marketing…they need someone who DOES marketing.
Specifically, companies need a marketer who can…
But the role I just described is not a “Chief Marketing Officer.“
The role I just described… the one most businesses actually need… is the Head of Marketing.
A Head of Marketing could be a VP of Marketing, a Director of Marketing, or even a Marketing Manager in some companies. But unlike a CMO (who focuses more on brand, communications, and budget allocations) Heads of Marketing focus on execution and results.
In Other Words, Heads Of Marketing Actually DO Marketing, Which Is Why They Are In Such High Demand.
If you want proof, check this out…
There are over 4,600 open opportunities for “Head of Marketing” in the U.S., alone, with less than a few hundred qualified applicants to fill those roles.
That’s why, if you’re a marketing professional, learning how to become a true Head of Marketing is the most valuable skill you can acquire in today’s market.
And if you’re a Founder or CEO, the most valuable role you can add to your team is a Head of Marketing. After all, what small business can afford to pay a CMO a $200,000 base salary plus bonuses AND a team to execute?
To put it simply, the Head of Marketing role is the most valuable, but least understood role in all of marketing. Maybe all of business.
So, knowing this, we decided to do something special…something we’ve NEVER done before, and…
All You Need Is 4 Weeks To Master The 4 “Head Of Marketing” Skills
During the 4-week Head of Marketing bootcamp, I’ll show you behind the scenes of how our most successful Heads of Marketing master all 4 skill sets with the help of specialized tools and templates.
This is truly going to provide you the insider knowledge you need to create a lasting, successful career as a marketing leader.
Together, we will work to plan, execute, measure, and optimize an integrated marketing strategy that drives compounding growth for your organization…in just 4 weeks!
You’ll leave with real results to share with your current (or future) employer plus the ability to call yourself a Certified Digital Marketing Strategist (more on that below).
If that sounds like a worthy goal, then I’d like to invite you join us and enroll today.
The Head Of Marketing Bootcamp
A hands-on, 4-week mentorship program with Ryan Deiss for just 50 people who want to become or want one of their team members to become a Head of Marketing. If you manage to secure one of the 50 coveted spots, here’s what you’ll receive starting April 27th with the program begins:
How It Works
DigitalMarketer’s Head of Marketing Bootcamp is as challenging as it is rewarding. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format with no more than 50 students per class.
You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life business scenarios.
Those who successfully complete the Bootcamp will, in just 4 weeks, emerge with the skills, knowledge, and “in the trenches” experience that only a Head of Marketing can possess.
Here’s how the course itself will be delivered:
On Mondays and Thursdays, you’ll attend a live training session with the instructor at 12 pm EST. Trainings will be recorded and available for all students that are unable to make the live call immediately after. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world business scenario.
Your instructor will also provide you with weekly coursework which can be reviewed during office hours on Tuesdays.
Throughout the course, we will also be welcoming special guest instructors that will host bonus sessions for all members. The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.
At the end of 4-weeks, the coursework you’ve completed will all culminate in a final capstone project based on a real-life business scenario. Submission and review of this project is required in order to receive your certificate.
Meet Your Instructors
Co-Founder & CEO, DigitalMarketer
A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”
A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $40MM in revenue from email marketing alone!
Head of Marketing, DigitalMarketer
Matt’s bio reads a bit like an infomercial…which is exactly what he wanted. After watching his first infomercial at the age of 12, he was hooked. He spent the next 9 years obsessively absorbing everything he could about DRTV marketing and copywriting before finally diving in head-first at one of the largest DRTV agencies in America. It didn’t take long for him to discover his love for small businesses and change his path. A natural storyteller with a flair for comedic (albeit sarcastic) writing, Matt quickly found himself leading a team responsible for creating offers that would sell over $20MM worth of product annually to B2B and B2C brands alike. A longtime believer in small businesses as an engine for economic growth, Matt has also worked extensively with entrepreneurs to help them grow their businesses.