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Scott Oldford – Levels of Consciousnes
Discover how the power of human behaviour and consciousness can help us scale our businesses, find our best customers,
and create marketing that just “works” and sales that close themselves…
Inside of business there are 4 core levels of Consciousness.
Reactive – Willful – Intellectual – Intuitive
This work allows you to understand whom to sell to, how to sell to them, what graphics to use, what motivates someone
and truly gives you the keys to the kingdom for marketing and sales.
Simply put, all day, everyday we’re transitioning from various levels inside of these 4 core categories.
What happens if we wake up late in the morning? Perhaps we aren’t grounded and find ourselves in reactive consciousness.
Perhaps, we’ve spent an hour meditating and truly feel our inner-self and are able to activate that intuitive nature.
While one level isn’t better than another, each has it’s own advantages and disadvantages for running our life.
In almost all marketing and sales in our society, the job is to bring someone into a reactive consciousness– doing this allows for pain to be resolved with reaction.
The problem is, unless you’re purely selling widgets (maybe, like toothpaste), this doesn’t work and generally can feel unethical.
This work allows you to understand whom to sell to, how to sell to them, what graphics to use,
what motivates someone and truly gives you the keys to the kingdom for marketing and sales.

And the benefits of using this? Massive…
You don’t need as many leads, because more people convert more quickly.
You feel connected to your customers and are able to get more results with those customers.
You increase the lifetime value of customers as you stop doing things that turn them away; instead they buy from you again-and-again.
You feel aligned inside of your marketing and sales because it doesn’t feel like you have to “sell out” to have success.
You don’t need as many leads, because more people convert more quickly.
You feel connected to your customers and are able to get more results with those customers.
You increase the lifetime value of customers as you stop doing things that turn them away; instead they buy from you again-and-again.
You feel empowered inside of your business because you truly understand why humans behave the way they do.
You don’t have refunds, people refer others, and on top of it all, it allows for greater harmony on a day-to-day basis.




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