Simone Seol – Joyful Marketing
INTRODUCING Joyful Marketing
Joyful Marketing isn’t about telling you what rules to follow to maximize clicks.
It’s about reprogramming your marketing brain permanently with new principles based on integrity, human connection and love.
There are five parts to it. You need to know how to:
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Be in partnership with the spirit of your business, and those you serve.
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Create content that serves everyone who encounters your business.
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Make offers that sell by making new possibilities vivid in your clients’ minds.
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Lead your community with your moral, civic and spiritual values.
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Be in your own breakthrough and be the living, breathing billboard for the transformation you offer.
The 5 modules include all the down-to-earth strategies so you know exactly what to do today.
And they are designed to support you in truly feeling at home in your business, knowing that your marketing is a reflection of your heart.
Here’s what you will learn in each module.
Ever wish you could just coach, and not bother with the pesky marketing stuff?
Hey life coach, I see you.
You love coaching. Those “aha” moments of insight, the melting of old beliefs, new sparks of possibility, helping clients create massive change… you live for that stuff.
‘Cause you’ve got some mad coaching skills. It’s obvious to anyone who gets on a Zoom call with you.
But writing sales emails, creating social media posts, and making a funnel… doesn’t feel as sparkly as coaching.
In fact, it’s kind of a drag.
Am I right?
If your marketing were as powerful as your coaching, you’d have taken over the world by now.
And you know it. But instead, here’s what it might be like, now:
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Marketing feels heavy, awkward, and time-consuming.
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It feels separate from the rest of your business – you know, the part where you actually change lives.
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“Marketing is about service.” Yeah, yeah, you get it – intellectually. But it doesn’t feel natural and joyful at all.
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You wait for an open space of time, the right mood, perfectly-aligned stars, the magical feeling of being tapped into the creative flow of the universe… then you’ll be able to churn out all the magnetic content. Except that happens… almost never.
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You look at people cranking out so much quality content, and who still have time to actually coach people. You wonder — “But how? Didn’t creating all that content drain the fuck out of you?”
And when you write copy…
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You feel way too close to everything to have any kind of perspective.
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You come up with a brilliant idea… and the judgment immediately sets in, and soon enough, you’re overthinking every sentence.
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You know you should write copy that provides value ahead of time. But what the fuck does that actually mean?
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You have a million ideas saved in your notes and journals… and somehow, few of them ever make it out to the world.
But you’re smart. You’re so good with people and you know you’re a good coach. So why does writing copy and marketing have to feel so heavy awkward? There is giant honking disconnect somewhere, right?
Uh, yes, there is.
Let me explain this to you.
The reason marketing feels hard is not because you’re doing it wrong. It’s because you’ve been programmed by corporate marketing culture.
Corporate marketing culture was invented by, like, Johnson & Johnson and Walmart, to sell detergent and soda.
It was created by white men in suits selling cheap commodities to millions of people they’ll never meet so they can maximize stakeholder returns.
It’s all about leveraging data points to sell to as much of the ‘masses’ as possible. And this way of marketing, impersonal and soul-less, is what you’d learn in marketing courses at university. It’s how conventional “marketing experts” are trained.
Even if you buy marketing courses targeted to solopreneur coaches, you’ll find yourself steeped in those ideas. Because even digital marketing in 2020 is a direct descendent of old school corporate culture.
Blech.
Ever been stressed out by trying to do an “ideal customer avatar”? Or felt icky trying to “generate more leads”? Pushing “pain points” and faking urgency?
Why does it feel like pulling teeth? It’s because you’re not fucking Pepsi Co.
And we are life coaches who sell soul-growing, life-transforming work to one individual at a time, within a private container of sacred trust. (This is true even if you’re selling a group or membership program.)
Of course you don’t want to manipulate data and corral people through a funnel to get a sale. And of course you don’t want to churn out “content” on a schedule like you’re assembling blenders on a production line.
And thank goodness, you don’t have to.
There is a different way.
It’s possible to un-do corporate marketing culture and rewrite the rules so that it actually sounds like something you want to do.
Enter Joyful Marketing.
Because whether you want to sign 15 clients or 1,500, all you have to do is:
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Show up like a normal human being,
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Meet people that you actually like,
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And let them know how you can help – in person, in email, on social media – anywhere there are humans.
Weirdly enough, that can actually be pretty hard at first. Because we’ve been brainwashed by the other stuff that makes us sound awkward and stilted for so long.
So I’m here to be your guide all the way to the other side.
Come with me.
Sale Page: https://www.simonegraceseol.com/joyfulmarketing
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