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Stephen Houraghan – Brand Master Academy
For many designers, there’s a moment when the creative work no longer feels like enough.
You deliver beautiful logos, polished visuals, and thoughtful layouts… yet clients continue to struggle with their messaging,
their positioning, or the way their brand is perceived in the market.
And that’s when you realize:
Design alone can’t fix a weak brand. Strategy can.
The program is built for designers, freelancers, and agency owners who want to elevate their value,
earn higher-tier clients, and build brands that actually influence business outcomes.
It teaches you how to:
Dig into a brand’s core, purpose, audience, and competitive landscape
Translate insights into strategic direction
Build messaging systems that communicate value clearly
Facilitate workshops that extract high-level thinking from clients
Create brand frameworks that inform identity, marketing, and experience
This is the type of work that positions you as a strategic advisor—not just a creative supplier.

Inside the Learning Experience
One of the biggest advantages of the academy is how Stephen breaks down complex brand concepts into actionable systems.
Instead of vague theories, you get step-by-step strategic workflows you can apply immediately.
You’ll learn how to conduct discovery, map customer personas, craft positioning statements,
define messaging pillars, and deliver strategic documents that clients instantly understand.
More importantly, the program helps you build a repeatable process.
With a system in place, you can:
Quote higher fees with confidence
Run smoother client engagements
Reduce revisions
Deliver strategy with clarity and structure
Build a stable business rather than chasing one-off design jobs
It’s not just about knowing strategy—it’s about being able to sell it and execute it.
For Designers Ready to Level Up
If you’ve ever felt:
undervalued despite doing good work
stuck charging the same rates year after year
frustrated that clients expect strategy but pay only for execution
unsure how to structure strategic services
ready for bigger challenges but lacking a roadmap
then the Brand Master Academy is designed exactly for you.
It helps creatives re-position themselves from service providers to strategic partners—something
that dramatically changes the nature of client relationships.
Instead of being the last to join a project, you become the person businesses consult first.





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