Zac Hansen – Evergreen Ads + Upsells

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Zac Hansen – Evergreen Ads + Upsells

Evergreen Ads + Upsells is a comprehensive training and system designed to help entrepreneurs, coaches,

and digital product creators create profitable evergreen ad campaigns and automated upsell sequences

that bring in consistent daily sales — even without constant launches or manual ad tweaking.

The program teaches how to build a self-sustaining “ad ecosystem” that converts cold traffic into

paying customers and maximizes lifetime value through smart upsells and automation.

Who It’s For

Coaches, consultants, and digital product creators who want consistent sales

Marketers tired of launch-based income spikes

Agencies and freelancers running ad campaigns for clients

Business owners ready to automate their lead-to-customer journey

What You’ll Learn

Evergreen Ad Foundations

Understanding evergreen vs. launch-style ads

The psychology of ad longevity and scaling without fatigue

How to build an ad funnel that runs 24/7

Identifying your “Core Offer” and optimizing for consistent profitability

Creative Strategy & Ad Copywriting

Step-by-step guide to writing high-converting evergreen ads

Zac’s ad template library for Facebook, Instagram, and YouTube

How to use storytelling and value hooks to increase CTR

Ad creative testing workflows (using AI + audience data)

Evergreen Funnel Architecture

Building the perfect cold → warm → hot audience journey

How to use automated webinar or mini-course funnels

Retargeting structures that recycle leads and boost conversion rates

Plug-and-play funnel templates using GoHighLevel, ClickFunnels, or Leadpages

Automated Upsell Systems

How to design irresistible 1-click upsells and downsells

Building a “profit stack” that increases AOV (average order value)

Integrating cross-sells, add-ons, and tripwire offers seamlessly

Automating upsell sequences with email and SMS follow-ups

Scaling & Optimization

How to scale evergreen ad campaigns without ad fatigue

Reading and optimizing ad data like a pro (ROAS, CTR, CPM)

Automated rules and scripts to pause or boost winners

Zac’s 3-stage scaling roadmap: Test → Optimize → Automate

Bonus: AI-Powered Ad Systems

Using AI tools to generate ad copy, visuals, and A/B tests

Predictive analytics for audience targeting

Automation workflows for scaling across multiple ad platforms

Included Resources

Zac Hansen’s Evergreen Ad Templates (tested on 7+ figure campaigns)

Upsell and downsell funnel templates

Swipe file of 50+ proven ad creatives

Ad tracking & performance dashboard (Google Sheets + Data Studio)

AI prompts for ad copy and upsell scripting

Retargeting & automation setup guides