Ian Stanley – 8020 Email MBA

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Ian Stanley – 8020 Email MBA

A Complete System for Turning Words Into Revenue—Without Writing Daily Newsletters or Burning Out Your List

Email is still the highest-ROI channel in digital marketing… but only if you know how to use it correctly.

Most creators, coaches, and business owners try to “out-write” the competition with more emails,

more content, and more complexity.

Ian Stanley’s 8020 Email MBA flips that entire model on its head.

Instead of forcing you to become a full-time copywriter, this program teaches you the small handful of email strategies

that generate the majority of your revenue—the 20% that produces 80% of your results.

The focus is simple: clear frameworks, proven persuasion psychology, and plug-and-play processes

that allow you to write less, sell more, and keep your list excited instead of exhausted.

Whether you sell courses, coaching, software, services, or physical products,

this program shows you how to build an email ecosystem that consistently monetizes your audience

without needing massive lists, daily writing habits, or aggressive promotions.

What You’ll Learn Inside the 8020 Email MBA

The 8020 Email Strategy Framework

A decision-making system that shows you which emails actually produce income—and which ones are wasting your time.

You’ll understand where revenue is hiding in your existing list, and how to create email assets

that keep paying you for months or years.

High-Performance Email Structures That Sell

Instead of templates that every marketer uses, you’ll learn modular, adaptable structures for writing:

Behavior-based emails that trigger sales automatically

Micro-stories that build trust in under 90 seconds

Offers engineered to convert warm, cold, and dormant subscribers

The Psychology Behind “Effortless Persuasion”

Ian breaks down why people buy—status, identity, desire,

and fear of missing out—so you can write emails that feel personal, relevant, and impossible to ignore.

Evergreen Systems That Compound Over Time

You’ll build sequences that run in the background:

Welcome flows that turn strangers into fans

Nurture sequences that warm buyers without overwhelming them

Sales sequences that close buyers predictably

This isn’t busywork—this is revenue infrastructure.

How to Sell Without Feeling Pushy

Learn subtle but extremely effective methods to make offers feel natural and exciting.

Perfect for creators, coaches, freelancers,

and entrepreneurs who want consistent sales without feeling like hard-selling marketers.

Scaling With Minimal Effort

Once the core systems are built, scaling becomes simple.

You’ll discover how to attract better subscribers,

increase lifetime value, and grow your business using email as the engine—not the entire vehicle.

This training is ideal for:

Course creators and coaches wanting more sales without nonstop content creation

Freelancers and agency owners who need systems to land better clients

Ecommerce brands wanting automated revenue on repeat

Influencers, educators, and experts building long-term communities

Business owners who know their list is valuable but aren’t monetizing it correctly

If you have an audience—even a small one—this program gives you the tools to turn it into ongoing revenue.