Davey and Krista – Design Strategy School

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Davey and Krista – Design Strategy School

Design Strategy School is an advanced business and positioning program created by Davey and Krista,

built specifically for creative entrepreneurs who want to move beyond “just designing” and step into the role of strategic partner.

Rather than focusing purely on aesthetics, this training teaches designers how to think, communicate,

and sell at a higher strategic level — so they can command premium pricing and attract more aligned clients.

At its heart, Design Strategy School reframes design from a service to a transformation.

The Core Philosophy

Many designers struggle not because they lack talent, but because they lack positioning.

Davey and Krista emphasize that design is most valuable when it solves business problems.

When designers understand brand psychology, audience clarity, offer alignment, and strategic messaging,

they stop competing on style and start competing on impact.

Design Strategy School teaches creatives how to:

Shift from execution-focused freelancer to strategic consultant

Build authority through positioning rather than volume

Communicate value in business terms (not just visuals)

Develop repeatable strategic frameworks

Increase project scope and pricing through clarity

This is not a “learn Canva” or “improve typography” course. It is about elevating thinking.

Design Strategy School is ideal for:

Brand designers

Web designers

Creative studio owners

Visual identity specialists

Designers wanting to raise prices

Freelancers ready to scale

It is particularly powerful for creatives who feel stuck in the $1K–$3K project range

and want to move into higher-ticket engagements.

What Makes It Different

There are countless design courses online, but most focus on:

Software

Trends

Aesthetics

Visual inspiration

Design Strategy School focuses on business transformation.

It bridges the gap between creative skill and commercial impact.

That distinction matters because clients don’t pay for files — they pay for outcomes.

Long-Term Impact

When implemented properly, students often experience:

Higher project pricing

More confident sales conversations

Better client alignment

Fewer revisions and miscommunications

Increased referrals

More authority in their niche

By repositioning themselves as strategic partners, designers stop chasing clients and start attracting them.