Brendan Dell – Product Postioning Masterclass

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Brendan Dell – Product Postioning Masterclass

Harness a proven 7-day process to position your product for breakout growth.

Having trouble differentiating your product?

Learn to harness the power of narrative to build a repeatable growth engine,

hone your sales pitch, and win.

You’ll get a proven framework, and step-by-step lessons, to build

a sales pitch and growth engine that scales.

Fit in and Fail

Seth Godin said it best, “In a crowded marketplace, fitting in is a failure.

In a busy marketplace, not standing out is the same as being invisible.”

Your question, do you stand out?

If you’d like to grow faster, with less commoditization, this is the course for you.

Learn to Build Your Pitch Like $1B Brands

If you study the pitches of billion dollar companies like Drift, Gong, Data Domain, Slack, and Salesforce

what you’ll find is 8 predictable elements in all of their pitches.

In this course you’ll learn step-by-step how to craft your own $1B sales pitch,

investment deck, or go-to-market message.

What’s inside Product Postioning Masterclass?

This course is structured in four parts, linking critical theory with step-by-step tactical

implementation and examples of the framework in action.

It also includes proven templates to guide your $1B pitch creation.

Section 1: Learn What Influences B2B Buying Decisions

New science revealing what drives buying decisions

Story as adaptive evolutionary mechanism

The two key cognitive biases you need to know

Optimal marketing mix by business stage

Section 2: The Story-Selling Framework

Overview of course templates

Introduction to the elements of $1B pitches

The most effective ways to identify your best customer

How to see inside your buyers mind

How to identify your demand type

Identify change, stakes, villain

Identify your promised land, proof, results

Create a high-impact simple promise

Section 3: Roll-Out

A crash course on developing a high-growth go-to-market strategy

Section 4: $1B Walkthroughs

Zuora / Control Plane / Sudozi

The ROI

This course pays for itself in 1% increase in improvement in a considered purchase sale.

If you have an annual contract value over $5K per customer, expect to drive a minimum

10X ROI on your investment with the first deal closed.