Molly Pittman – Smart Social Media

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Molly Pittman – Smart Social Media

Ready to turn your “business” into a sustainable brand?

Get a step-by-step process for producing, amplifying & monetizing content that attracts

a loyal following & generates consistent growth.

In this streamable, 13-module course you will learn the same 5-step I.C.O.S.A. Social Framework

that Laura Palladino used to help build a $125 million brand.

STEP 1: Define Your Brand Voice

Ideation: Start by listening to your customers (and your data) and join the conversation they’re already having.

STEP 2: Identify Major Content Themes

Creation: Produce content that drives that conversation and captures customer attention.

STEP 3: Maximize Campaign Visibility & Impact

Optimization: Optimize your creative so it’s easily accessible on every platform your customers use.

STEP 4: Leverage All Platforms

Syndication: Post content on all relevant channels and in all media formats.

STEP 5: Scale the Winners. Upcycle the Losers.

Amplification: Use paid ads to amplify your content to engage more customers

and grow the conversation. Repeat for scale.

How Smart Social Media Will Help You Succeed

Your Instructor Laura Palladino is an educator at Smart Marketer and the Marketing Director

of a $46 million-per-year brand. You’re in great hands!

New Curriculum The entire course has been updated to reflect the latest changes to platforms, algorithms

and winning strategies — so you know you’re getting the industry’s most up-to-date training.

How-to Videos Detailed tutorials to help you implement everything you learn

so you can create, launch and manage 7-figure campaigns.

Resource Library Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone.

These are the same resources Laura uses on a daily basis.

Recorded Q&As for each module where Laura answers student questions from our most recent

live semester and gives feedback on their work.

Guest Experts To help you supplement your social skills, we brought in 4 industry pros to teach you about

branding, design, project management and content marketing.

Weekly action items To hold you accountable and help you reach your goals.

You choose your speed All marketers are different, and Smart Social gives you the flexibility

to complete this course around your busy schedule.