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Jason Barnard – Brand Serp Course

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  • Define Digital Academy - Mastering Google Ads
  • Take Some Risk – Shopping Feed Optimization and Management
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Jason Barnard – Brand Serp Course

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Category: Google Ads Tags: Brand Serp Course, Jason Barnard
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Jason Barnard – Brand Serp Course

Learn how to adopt a strategic approach in improving your Brand’s overall digital presence

and visibility on Google SERPs.

What you’ll learn in the Brand SERPs Foundation

Optimising Your Homepage

Triggering and Optimising Rich Sitelinks

Improving the Results You Control

Improving Your Social Accounts

Improving Other Results You Partially Control

Improving the Results You Do Not Control

SEO Tactics You’ll Need

Optimizing Google Ads

Brand Serp Course

What you’ll learn in the Dealing with Negative and Sub-Optimal Results

Dealing with Review Platforms

Dealing with Forums

Third Party Articles and Blogs

Leapfrogging – Finding Opportunities

Leapfrogging With Content You Control

Leapfrogging With Results You Partially Control

Leapfrogging With Content You Don’t Control

Tactics to Avoid and Mistakes Not To Make

What you’ll learn in the Triggering and Optimising Rich Elements (SERP Features)

How Ranking Works (How Rich Elements Get Onto Your Brand SERP)

Triggering and Optimising Image Boxes

Triggering and Optimising Video Boxes

Triggering and Maintaining Twitter Boxes

Optimizing for People Also Ask

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