Justin Borge – Turning Searches Into Traffic
A course on Keyword Research and Content Strategy. Take our process and use it for yourself, use it for your business and your clients.
CONTENTS
Start Here π
How to Get Help & Make Requests
1. Getting Set Up π©
Installing Our Google Sheets Template
A Note on Free Trials
Ahrefs Keyword Research Overview
2. Identifying Your True Competitors β‘
Ask Your Client Directly (using these questions)
Use Sparktoro to Find Sites Your Audience Trusts
Use Ahrefs to Find Competing Domains
3. Creating a Master List of Everything Your Competition Ranks For π₯
Exporting (Relevant) SEO Data Per Each Competitor
Adding the Data to Google Sheets, Removing Duplicates and Organizing
Stylizing, Formatting, and Making the Data Readable
How to Interpret The Master List (and put it to good use)
4. Planning Your Marketing Funnel Around Easy-To-Rank-For Keywords π°
Importing Your Master List Into Ahrefs to Make it Filterable
π Resource: Save this Funnel Image
Applying Informational Intent Filters and Exporting Back Into Google Sheets
Applying Commercial Intent Filters and Exporting Back Into Google Sheets
Organizing the Data and Making Each Tab Readable
5. Creating an Expert-Level Content Strategy π§ββοΈ
What Topic Clusters Are and Why They’re Important for Growing Your Traffic
How to Plan a Topic Cluster Using Your Completed Spreadsheet
6. Estimating ROI in SEO and Content Marketing π°
Using the ROI Calculator
π BONUS: Find the Keywords Your Competitors Share (that you’re missing out on)
How to Do a Content Gap Analysis
π Resources
βοΈ Submitting Feedback
Join Us On Discord
Sale Page: https://academy.helpwithyourhustle.com/turning-searches-into-traffic-a-course-on-keyword-research-and-content-strategy
Please check the proof download below
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