Katelyn Bourgoin – Painkiller

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Katelyn Bourgoin – Painkiller

PAINKILLER is the messaging course for time-crunched online entrepreneurs.

Uncover your buyers’ ouchiest problems and fix your messaging so more people buy… in just 3.5 days

No more overthinking and endless rewrites

Find the painful problems buyers will pay to solve

(Without spending weeks months doing research)

(Even if you usually *hate* writing your own stuff)

Craft potent and persuasive messaging and copy to test

Sell more so you can scale your online business, finally

(Without burning out or selling your soul)

What’s inside Painkiller?

Get the only 7-step messaging methodology rooted in behavioral science

Discover Why People Buy PAINKILLERS

Marketing trends and tactics change fast. Human nature doesn’t.

Learn the timeless psychological principles that drive action and see how reframing your message can take

your solution from a nice-to-have (AKA “vitamin”) to an urgent must-have (AKA “painkiller”).

Identify Your *Actual* Competitors

Think you know who your competitors are? Think again.

Learn how to identify your direct and indirect competitors, then do a blazing-fast competitive analysis

so you learn what works, what doesn’t, and how to stand out.

Master Your PAINKILLER Positioning

Find out how to position your product as the must-have, painkilling solution

—even in a saturated market.

You’ll start by making assumptions about the best positioning strategy.

Then you’ll gather insights from real buyers to cement your positioning strategy.

Find Your Best-Fit Buyers

Stop bleeding money by chasing buyers who don’t give a f*ck.

Identify who actually cares about your solution and, most importantly, who will scream, “Take my money!”

Do Fast-As-F*ck Buyer Research

No customers to talk to? No problem.

We’ll show you how to use powerful free tools to scour the Internet for juicy buyer insights.

Our Fast-As-F*ck Research Method will help you uncover

your buyers’ ouchy problems and deep desires in just 1 day (not 1 month).

Concoct Your PAINKILLER Messaging Plan

Every potent and persuasive message contains at least 2 of 8 possible inputs.

Think of these inputs as your “active ingredients”.

Like in chemistry, you’ll skillfully select your active ingredients, then learn how to combine those ingredients

so your messaging evokes an explosive reaction from target buyers.

Craft Direct-Response Copy

Armed with real buyer insights to guide you and a shiny new messaging strategy,

You’ll write direct-response copy to test—think a social post, DM, email, ad headline, etc.

You’ll test your new messaging in the real world so you can see it working.

The goal? No more confusion or indifference. Lots more sales.