30MPC – Social Selling Course

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30MPC – Social Selling Course

Generating new business does not always require sending more cold emails or making more calls.

Sometimes, the most valuable opportunities are already connected to your existing network, you simply need a better way to identify those relationships

and turn them into relevant conversations.

The 30MPC Social Selling Course, developed with sales expert Sam McKenna,

focuses on using LinkedIn strategically to discover warm introductions, identify relationship signals, and connect with decision-makers.

Rather than treating social selling as a content-posting contest,

the course presents it as a structured prospecting method built around professional relationships and actionable information.

For sales professionals who want to reach potential customers without relying exclusively on cold outreach,

this training offers a practical way to rethink how they build and manage their pipeline.

The Warm-Pipeline Approach

One of the central ideas behind the 30MPC Social Selling Course is that a prospect does not need to be a direct connection for a relationship to exist.

Colleagues, former customers, company executives, business partners, and other professional contacts may already have connections with the people you want to reach.

The challenge is discovering those pathways and approaching them thoughtfully.

The course explores how to:

Identify people in your network who may be able to introduce you to target accounts.

Recognize professional relationships that could create a natural starting point for a conversation.

Build a repeatable process for finding new referral opportunities.

Use relevant information about a prospect’s career and company to personalize your approach.

Develop a stronger prospecting routine without depending entirely on high-volume outreach.

This approach can be especially useful for sellers working with complex B2B accounts, where reaching the right stakeholder often matters

more than simply increasing the number of messages sent.

Who May Benefit From This Course?

The material is particularly relevant to professionals whose work involves prospecting, building relationships, and opening conversations with business buyers.

Potential learners include:

Sales development representatives (SDRs) and business development representatives (BDRs):

Those looking for additional ways to research prospects and create more relevant outreach.

Account executives: Salespeople who need to reach multiple stakeholders and develop opportunities within target accounts.

Enterprise sales professionals: Sellers navigating complex organizations with several decision-makers.

Sales managers: Leaders who want to introduce a more relationship-driven prospecting approach to their teams.

Founders and consultants: Professionals who rely on professional networks to identify potential clients and business partnerships.

You do not necessarily need an enormous LinkedIn audience to begin.

The course’s approach centers on making better use of existing relationships and identifying useful connections,

rather than becoming an influencer or publishing content every day.